During her time at Tripadvisor, Elizabeth helped maintain and update the yearly Travelers’ Choice branded assets.

These projects included launch assets - yearly logos, emails, and PR photos - as well as marketing campaign materials, landing page graphics and headers, social media assets, and website interstitials.

The launch of the rebranded assets created a 41.8% increase in email open rate, 17% increase in social media owner downloads, and 1,492 unique visitors to blog posts and web pages.