The Power of Reviews was a full funnel campaign spearheaded by the B2B team at Tripadvisor.

This campaign covered a net new lander, social graphics, a series of 24 emails across Hotel and Restaurant partners, and whitepapers.

As the sole designer across multiple assets, Elizabeth was involved in this project from it’s concept - taking part in lander brainstorms, creating branding and brand details, helping to overview and upload video footage, and created all emails sent out as part of the campaign.